It may seem like an old-fashioned approach, but there’s a reason it’s still a popular device – it works!
How to Create an Effective Promotional Bookmark
If you’re using an assisted publishing service, you may be lucky and find that your chosen service provider will create bookmark artwork as a side-order when they’re setting up your book cover design.
If not, or it you’re taking the complete DIY route with your self-publishing project, it’s straightforward to create bookmarks yourself using online print services such as Vistaprint or your local high street printer. These services generally offer templates which you can adapt to match your book’s design, so it’s only a matter of moments to cut and paste key details from your book jacket and author website.
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The other day I read a blog about the importance of hiring someone to edit your book before publishing it. The writer couldn’t fathom any reason an author would not put out their best work which in her opinion meant having a professional editor review the book before publication.
While I agree that putting a professional, well-polished, grammatically correct novel should be the goal of all authors, I do, however, understand why someone wouldn’t hire a proofreader or copy editor.
Money. Pure and simple, I believe it is a financial issue. It doesn’t have anything to do with not valuing their work or not being a professional. Hiring a professional to review your book is not cheap. I am one of those authors who didn’t have someone proof my first novel, Summoned, before I self-published it, and money is the reason why.
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